User experience is a critical part of your website strategy and must be supported by the approach for search engine optimisation (SEO) and Conversion Rate Optimisation (CRO). Because if a customer finds your website easy to use and engaging, then they will return and 'interact with' or 'purchase from' your website again and again. Having repeat customers is all down to developing a positive user experience.
The goal of a SEO strategy is to drive traffic from search engines to a website for keyphrases in relation to the products, services and content of the website. CRO is concerned with improving your ability to convert those visitors into leads or sales.
However, there is no point in delivering traffic to a website if the website doesn't have the content and functionality to encourage the visitor to use the site. SEO and CRO techniques will inform user experience.
Understanding Your Users
Keyphrase research helps develop an understanding of your target market allowing you to profile users in relation to the keyphrases they search for. The aim is to understand the various searches users make to ensure that you have visibility within search engines for relevant keyphrases.
Analytics plays a big part in every SEO and CRO strategy, because it gives you insight into what users do on your website, it also identifies popular content and monitoring goals and the funnel, which are all vital parts of the analysis.
When keyphrase research and analytics data is combined with CRO user feedback tools, you can gain great insight into what your users want. As a result you can make specific adjustments to content, features and develop user journeys to enhance user experience and conversion rates.
User Experience From Query to Click and Beyond
For SEO's, the user experience starts when a user types a query into a search engine and finds your site within the SERPs. Relevant page titles, and a well written meta description can encourage the user to click through, and once their on your site, it's time to engage the user with relevant content, product offers and your proposition.
Clear, Optimal Website content
The first rule of developing copy for the web is to focus on the user.
So it's very important that you write copy for users, and not for search engines. If your copy is interesting, useful or engaging, there is a chance that visitors may link to pages on your site or share your content with other users via social channels, such as Facebook and Twitter.
This the leads to an increase in links and exposure for your website, which in turn, makes sharing your content online very easy.
Fresh content gives users a reason to return to the website and provides an opportunity to target new keyphrases. There is also the added bonus that crawlers will return more frequently to a website that is updated regularly.
Page Structure and User Experience
Recommendations on architecture and keyphrase targeting will depend on the insight gained from the research and planning stages, but some high level SEO and CRO recommendations for site structure to enhance user experience include:
* Use clear and relevant headings <h1>, <h2>; use bullet points to outline key selling points. This approach breaks up the page helping users to scan to find what they are looking for quickly.
* Make sure pages have a clear call to action, whether that is to complete a form or to purchase a product.
* Clearly labelling links and images benefits the user while increasing relevance of your site to search engines.
* Ensure navigation is accessible and clearly labelled, navigation elements should help the user and enhance your visibility for keyphrases.
* On site search can help you understand and promote popular content or products that users may be searching for, and when done in the right way this tactic can improve SEO and CRO substantially.
* CRO testing and recommendations will help users to complete the sales or registration process on your site easily, without issue.
SEO and CRO strategies should be focused on providing a positive experience to encourage the visitor to return and 'interact with' or 'purchase from' your website again and again.
Visit - http://www.miraclewebsolutions.com/contact-us.html
The goal of a SEO strategy is to drive traffic from search engines to a website for keyphrases in relation to the products, services and content of the website. CRO is concerned with improving your ability to convert those visitors into leads or sales.
However, there is no point in delivering traffic to a website if the website doesn't have the content and functionality to encourage the visitor to use the site. SEO and CRO techniques will inform user experience.
Understanding Your Users
Keyphrase research helps develop an understanding of your target market allowing you to profile users in relation to the keyphrases they search for. The aim is to understand the various searches users make to ensure that you have visibility within search engines for relevant keyphrases.
Analytics plays a big part in every SEO and CRO strategy, because it gives you insight into what users do on your website, it also identifies popular content and monitoring goals and the funnel, which are all vital parts of the analysis.
When keyphrase research and analytics data is combined with CRO user feedback tools, you can gain great insight into what your users want. As a result you can make specific adjustments to content, features and develop user journeys to enhance user experience and conversion rates.
User Experience From Query to Click and Beyond
For SEO's, the user experience starts when a user types a query into a search engine and finds your site within the SERPs. Relevant page titles, and a well written meta description can encourage the user to click through, and once their on your site, it's time to engage the user with relevant content, product offers and your proposition.
Clear, Optimal Website content
The first rule of developing copy for the web is to focus on the user.
So it's very important that you write copy for users, and not for search engines. If your copy is interesting, useful or engaging, there is a chance that visitors may link to pages on your site or share your content with other users via social channels, such as Facebook and Twitter.
This the leads to an increase in links and exposure for your website, which in turn, makes sharing your content online very easy.
Fresh content gives users a reason to return to the website and provides an opportunity to target new keyphrases. There is also the added bonus that crawlers will return more frequently to a website that is updated regularly.
Page Structure and User Experience
Recommendations on architecture and keyphrase targeting will depend on the insight gained from the research and planning stages, but some high level SEO and CRO recommendations for site structure to enhance user experience include:
* Use clear and relevant headings <h1>, <h2>; use bullet points to outline key selling points. This approach breaks up the page helping users to scan to find what they are looking for quickly.
* Make sure pages have a clear call to action, whether that is to complete a form or to purchase a product.
* Clearly labelling links and images benefits the user while increasing relevance of your site to search engines.
* Ensure navigation is accessible and clearly labelled, navigation elements should help the user and enhance your visibility for keyphrases.
* On site search can help you understand and promote popular content or products that users may be searching for, and when done in the right way this tactic can improve SEO and CRO substantially.
* CRO testing and recommendations will help users to complete the sales or registration process on your site easily, without issue.
SEO and CRO strategies should be focused on providing a positive experience to encourage the visitor to return and 'interact with' or 'purchase from' your website again and again.
Visit - http://www.miraclewebsolutions.com/contact-us.html
